B11

It has long been known that the sales of any particular product can be affected by its appearance in a shop or store.

 PRODUCE

B12

The appearance of an item is basically affected by the lighting and colour in the shop and its position relative to other items.

 LIGHT

B13

This is perhaps most apparent in supermarkets, where it has been found that the most effective place for gum

 MARKET

B14

and batteries is directly before the check-out.

 DIRECT

B15

Supermarkets also persuade customers to buy by brightening some areas and pumping the smell of fresh bread into the bakery section.

 BAKE

B16

This sounds perfectly reasonable, but it has also been found that smells that have absolutely no connection with the items on sale can encourage people to buy these items.

 CONNECT