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Essay IELTS Sample 03

Клековкина Е., Манн М., Тейлор-Ноулз С., (2004-2012 г)

Клековкина Е., Манн
М., Тейлор-Ноулз С.

Write about the following topic:

Some of the methods used in advertising are unethical and unacceptable in today’s society. 

To what extent do you agree with this view?

You should spend about 40 minutes on this task.

Give reasons for your answer and include any relevant examples from your own experience or knowledge.Write at least 250 words. 

—    make an introduction (state the problem)
—    express your personal opinion and give 2-3 reasons for your opinion
—    express an opposing opinion and give 1-2 reasons for this opposing opinion
—   explain why you don't agree with the opposing opinion
—    make a conclusion restating your position


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The world that we live in today is dominated by advertising. Adverts are on television, on the World Wide Web, in the street and even on our mobile phones. However, many of the strategies used to sell a product or service can be considered immoral or unacceptable.

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To begin with, the fact that we cannot escape from advertising is a significant cause for complaint. Constant images and signs wherever we look can be very intrusive and irritating at timesTake for example advertising on the mobile phone. With the latest technology mobile companies are now able to send advertising messages via SMS to consumers' phones whenever they choose. Although we expect adverts in numerous situations, it now seems that there are very few places we can actually avoid them.

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A further aspect of advertising that I would consider unethical is the way that it encourages people to buy products they may not need or cannot afford. Children and young people in particular are influenced by adverts showing the latest toys, clothing or music and this can put enormous pressure on the parents to buy these products.


In addition, the advertising of tobacco products and alcohol has long been a controversial issue, but cigarette adverts have only recently been banned in many countries. It is quite possible that alcohol adverts encourage excessive consumption and underage drinking, yet restrictions have not been placed on this type of advertising in the same way as smoking.

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It is certainly true to say that advertising is an everyday feature of our lives. Therefore, people are constantly being encouraged to buy products or services that might be too expensive, unnecessary or even unhealthy. In conclusion, many aspects of advertising do appear to be morally wrong and are not acceptable in today's society

Read by George William Dole



Recommended synonyms:


Advertising – Adverts, Ads

Significant   notable, noteworthy

Complaint –  protest, protestation, objection

Compline –  protest, grumble, moan

at times  –  sometimes, occasionally, from time to time

via –  through

afford  –  pay for

in particular –  particularly, specifically, to be specific, especially, specially.

Issue  –  matter, matter in question, affair, business, subject, topic, question, point, point at issue, item, thing, case

Ban –  prohibit, forbid, veto, proscribe, disallow, outlaw, make illegal

Excessive –   immoderate, intemperate, unrestrained, unrestricted, uncontrolle

Feature  –  characteristic, attribute, quality, property, trait, mark