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Imagine what life used to be like before people had frozen food. Everything had to be bought fresh and fresh meat lasted only a few days.

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That all changed in 1916 when an explorer called Clarence Birdseye went on an expedition to Canada with his family. They were

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unable to get fresh vegetables, so Clarence used ice to make their food last longer. After a lot of hard work, he finally found a way of

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successfully freezing food. He returned to the USA, started a business

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and became wealthy. Clarence Birdseye is famous for finally

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finding the solution of a problem that people had been trying to solve for thousands of years. Even today, you will find Bird's Eye products

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on sale in supermarkets all over the world.

SELL